Google’s Business Messages helps HDFC Home Loans generate thousands of new leads
Housing Development Finance Corporation Limited (HDFC Ltd.) pioneered housing finance in India in 1977 and has assisted more than 9 million Indians in purchasing a home over the last 44 years. HDFC has successfully emerged as one of India’s most trusted leader brands and has been voted as the best managed financial services company with a proven track record of excellent corporate governance and value creation for its stakeholders.
customer questions answered
messages sent by users per chat session
“Google’s Business Messages helped HDFC Home Loans engage in conversations with prospective customers as soon as they searched for ‘home loans’ on Google. Over the course of this integration, we were able to handle more than 300,000 customer questions. Business Messages not only helped users get access to product information instantly, but also drove engagement through various tools, generating high-quality leads for HDFC.”
Mr. Saif Faruqi, Head - Communications, HDFC Ltd.