Nissan India multiplies its lead conversion by 3X using Google’s Business Messages
Nissan was founded in 1911 by Masujiro Hashimoto under the name Motor Car Works. It wasn’t until 1934 that Nissan Motor Company became its official title, establishing its presence in the automotive industry. Today, Nissan is a leader in the automaker field, selling more than 3.8 million vehicles in the 2021 fiscal year.
growth in lead conversions through chat channels compared to Nissan’s website/app/social
increase in session-to-lead ratio
of leads scheduled a test drive through message assets
locations where Nissan India has implemented Business Messages
“We believe that if the customer is not coming to the dealership, it’s important to take the dealership to the customer.”
Kautuk Malviya, Head of Customer Experience Transformation at Nissan India Management